Why AI is Transforming the Digital Landscape. Is SEO Dead?
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Exploring the Evolution of SEO and the Rise of AI in Digital Marketing. The claim that SEO is dead and that everyone should start focusing on AI is more of a reflection of the evolving landscape of digital marketing and technology rather than an absolute truth. Here’s a breakdown of why people are saying this and what it really means: 1. SEO Has Changed, Not Died Traditional SEO Tactics Are Less Effective : Strategies like keyword stuffing, exact-match domains, and low-quality backlinks are no longer effective because search engines, especially Google, have become more sophisticated. Focus on User Intent : Search engines now prioritize content that matches the user’s intent, making SEO less about gaming algorithms and more about creating value-driven, high-quality content. Competition Is Fierce : With more businesses online, SEO is becoming harder, and newer players may feel that breaking into competitive niches is nearly impossible. 2. AI Is Transforming How Content Is Created a...